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TikTok Surf Shop
Client
SurfYogis
Type of Client
Retailer
Category
Influencer Marketing
Location
Online
BRIEF
How does a new brand in a niche community find fast online success? Via the power of affiliate/influencer-driven sales on a platform that categorizes niche content, of course! Our client wanted to both drive quick sales, as well as build their brand via more content, and more impressions online.
WHAT WE DID
We setup shop on TikTok -- specifically, we asked our influencers to add our client to their TikTok Shop for percentage of affiliate sales, and asked them to create specific content highlighting the product benefits and specifics. We integrated that content into our client's own social media, and also used paid ads to boost the most successful posts. Our small brand client achieved their first ever $25k in sales throughout the quarter, and also received crucial product development feedback via the comment sections of the influencer's post. We also grew their social media following by over 80%.