Tricks of the Trainer

BRIEF

Imagine a safer way to learn how to Ollie on a skateboard. That's what this brand did -- creating pop-on rubber wheel guards that stop your board from rolling—so you can finally nail that trick without eating pavement. In order to reach a teen skater demographic, our client wanted mass appeal on the right social platform, targeting newbie skaters and people interested in joining the sport.


WHAT WE DID

We setup shop on TikTok -- specifically, we asked our influencers to add our client to their TikTok Shop for percentage of affiliate sales, and asked them to create specific content highlighting the product benefits and specifics. We integrated that content into our client's own social media, and also used paid ads to boost the most successful posts. Our small brand client achieved their first ever $10k in sales within a month and a half, and received over 3 million+ brand impressions across various influencer posts on TikTok.