Selling on TikTok Shop: for Brands Seeking Success with Board Sports

Yo! Don't miss the opportunity to sell more units on one of the largest growing sales channels out there: TikTok Shop. We'll show you how we do it here at our marketing agency.

In 2025, TikTok isn’t just dominating short‑form content—it’s becoming a powerhouse sales engine. With global Gross Merchandise Value (GMV) hitting $58 billion (an $8 billion jump in 2025 alone!) and the U.S. market making up nearly a third of total global sales at 29.3% by end of 2024, there's real revenue rolling through the For You Page.

How to Create a TikTok Shop Strategy for Your Brand

So, you’re ready to dive into selling on TikTok—sick. But before you just start tossing product links and hoping for the best, let’s lay down a strategy that actually works.

Here’s how to set up a TikTok Shop game plan that’s dialed in:

1. Lock in Your TikTok Shop Setup

First thing’s first: make sure your brand is verified and ready to sell.

• Sign up for TikTok Shop as a Seller

• Upload your products with killer descriptions and scroll-stopping thumbnails

• Get your shipping, returns, and customer service dialed in

  
  

  This is your digital storefront, so treat it like your flagship. Keep it clean, clear, and true to your brand vibe, with an emphasis on your best sellers.
  

2. Identify Your Hero Products

Not everything you sell will go viral—and that’s cool. Choose 1–3 core products that are:

• Visually appealing in content (think: color, movement, texture)

• Easy to explain or demo in a 15–60 second video

• Already top sellers or have strong margins
  

These are the goods you’ll lean into when working with TikTok creators or producing UGC.

3. Build a Creator Roster (or Partner with an Agency)

Board sports are a growing and highly profitable niche for brands to drill into and target. Think surfers with a travel budget, skateboarders who are culture vultures, and snowboarders looking to apres-ski. You'll want to partner with creators who are actually out there skating, surfing, or riding.

Ideally, you want:

• Micro-creators (5k–50k followers) with engaged niche audiences

• UGC creators who are pros at filming aesthetic product demos

• People who live the lifestyle—no posers
  

You can scout these folks on TikTok manually, or work with a niche agency (like ours) that already has a curated roster of shredders, skaters, and soul surfers.

4. Create an Evergreen Content Strategy

The TikTok algorithm loves volume and consistency, so prep a mix of:

• Product demos

• POV content (e.g., “Skating to the beach in my [brand] fit”)

• Pack-with-me, day-in-the-life, and unboxing vids

• Trending audio + authentic reactions
  

Encourage your creators to shoot multiple hooks for the same product so you can test and repost.

Bonus: Ask for rights to repurpose their content as Spark Ads or to repost on your own page.

5. Track Performance & Double Down

Use TikTok Shop analytics to see what’s driving clicks and conversions.

Look at:

• View-through rate (VTR)

• Click-through rate (CTR)

• Sales per post

• Best-performing creators or formats
  

Then double down on what works: same creator, similar style, new product.

6. Stay Loose, Stay You

The brands winning on TikTok aren’t forcing it. They’re vibing with the platform, trusting their creators, and showing up consistently. Let the culture do the heavy lifting—your job is to stay authentic, adaptable, and aligned with the community you’re speaking to.

Ready to drop in? Hit us up—we’ll help you craft a TikTok Shop campaign that keeps your brand core and converts. Reach out to us today to get started.