Snowboarding Influencer Campaigns: What's Working in 2025 and Beyond

Brands are shredding the mountain and the marketing game alongside snowboarders. From professionals to casual riders, the potential to go viral with a simple clip is huge, and brands are taking note.

If you’re a brand in the snow space, you already know the culture runs deep — and trying to market to core riders with traditional strategies? Yeah… that’s a little sketchy.

These days, the most effective snowboarding campaigns aren’t coming from glossy magazine ads or generic athlete endorsements, (although, those can still be impactful) — they’re being driven by creators who live it, breathe it, and post it in real-time.

In 2025, snowboarding influencer campaigns are going next level. Whether it's TikTok edits from powder days in Japan or raw Reels shot in the Mammoth park, these creators are blending lifestyle and authenticity in a way that traditional ads just can't touch.

Let’s break down what’s working — and how your brand can carve its own line through this epic terrain.

🚠 Campaign 1: Burton x Zeb Powell – Culture, Community & Creativity

Burton’s collabs with Zeb Powell are a masterclass in doing it right. Instead of just highlighting tricks, Burton leaned into Zeb’s whole vibe — expressive riding, inclusive energy, and community building (like his work with Hoods to Woods and Beyond the Boundaries).

What made it work?

• Authenticity: Zeb’s style is raw and unpredictable — and Burton gave him space to be himself.

• Multi-channel integration: IG edits, YouTube vlogs, TikTok mashups, and short-form educational clips about riding technique and style.

• Social impact: Burton didn’t just sell boards; they supported culture.
  

Takeaway for brands: Pick a rider who lives your brand values — not just someone with a fat following. Let them run creative and give them room to tell their story their way.

🏂 Campaign 2: Red Bull x Kings & Queens of Corbet’s Competition

Red Bull’s Kings & Queens of Corbet’s contest is as gnarly as it gets — riders sending it off the most iconic couloir in Jackson Hole, all captured from drones, GoPros, and pro cams.

But what makes it a killer influencer campaign? The creator amplification.

Red Bull handed the reins to the athletes and content creators — from IG Stories on comp day to recap edits, POV cuts, and gear breakdowns.

Why it worked:

• User-generated content (UGC) from the athletes kept it gritty and real.

• Pre-hype + post-hype strategy: Athletes teased their drops weeks in advance, then dropped bangers post-event.

• No over-polish: It felt core, not commercial.
  

Takeaway for brands: If you’re sponsoring a comp, don’t just slap your logo on the banner — embed with the creators, get on-the-ground edits, and let your brand show up in their world, not yours.

🧢 Campaign 3: Volcom x TikTok Edits – Park Laps Go Viral

Volcom tapped a squad of park rats, rail lords, and backyard shreds to create short-form TikToks and Reels that showed off fits, gear, and ridiculous tricks — but in that “I filmed this on my iPhone and edited it on a chairlift” way that actually works.

The result?

• Millions of organic views

• Engaged, stoked audiences

• Increased product sell-through on key jackets, beanies, and outerwear lines
  

Why it worked:

• TikTok-native editing: Quick cuts, trending sounds, and humor (aka, not taking yourself too seriously).

• Gear shoutouts woven into the content, not pasted on top.

• Rider-driven creative: The best clips didn’t come from the brand. They came from the crew.
  

Takeaway for brands: Want to show off your product? Stop selling. Start shredding. Work with creators who know how to tell stories from their perspective — it’ll land way harder with the audience you want.

❄️ So, How Can Your Brand Ride This Wave?

Whether you’re a legacy brand or a start-up launching your first goggle line, the rules of engagement in 2025 are the same:

✅ Collaborate, don’t control.

Trust your riders. Let them be weird. Let them be wild. That’s what the culture loves.

✅ Think community over clout.

Micro-creators with 5k followers who ride every day and connect with their scene can move more product than an X Games champ who posts once a month.

✅ Be platform-specific.

TikTok edits ≠ Instagram carousels ≠ YouTube vlogs. Each has its own style. Don't copy-paste.

✅ Go deeper than the gear.

Ride culture is about identity. Your brand isn't just a jacket — it's a vibe. Stand for something and you'll earn loyalists, not just customers.

🌨 Final Word: Ride or Be Left Behind

Snowboarding influencer campaigns aren’t just a trend — they’re the future of how snow brands connect with core riders and next-gen consumers. And the brands doing it right? They’re already dropping in.

So whether you’re launching a new outerwear line or trying to bring energy to a legacy brand — it’s time to get out of the lodge, get gnarly, and ride with creators who know the mountain and the algorithm.

Need help launching a campaign? We’ve got the crew, the strategy, and the stoke. Contact us here and let's get started.